Amazon Backend Keyword Optimization – An Illustrated Step by Step Guide For Sellers
Amazon Keyword Optimisation

Amazon Backend Keyword Optimization – An Illustrated Step by Step Guide For Sellers

A guest post about keyword optimization from our friends at, ZonGuru who make selling on Amazon easier with their powerful data insights and automation toolkit. Amazon keyword optimization is crucial to listing success on Amazon. An optimized product detail page receives more visibility and attention in search, driving higher clicks and sales than a poorly …

Shipping: The Most Underrated Aspect of Your Customer Service Strategy
How shipping and customer service intertwine

Shipping: The Most Underrated Aspect of Your Customer Service Strategy

A guest post from our friends at EasyPost, whose Shipping API solves complex logistics problems for online merchants. Customer service is at the forefront of many businesses’ plans of attack and for good reason. Curating an enjoyable experience for your customers can be the difference between a one-time purchase and a loyal, repeat customer. Think …

8 Mobile Commerce Trends That Will Dominate Through 2021 and Beyond
Mobile commerce trends

8 Mobile Commerce Trends That Will Dominate Through 2021 and Beyond

Mobile devices like smartphones and tablets offer you the convenience of buying and selling things at the click of a button. Mobile commerce is an eCommerce category that has quickly gained popularity owing to the ease of transacting. In 2021 specifically, mobile commerce sales are expected to capture a 72.9% share of the total retail …

BigCommerce vs Shopify: Which Should You Use?
BigCommerce vs Shopify

BigCommerce vs Shopify: Which Should You Use?

Choosing an ecommerce platform for your business can be tricky. There’s so much choice out there and comparing features such as templates, looking at benefits and pricing can be overwhelming. Two of the big names in the ecommerce arena are BigCommerce and Shopify. Both are browser-based (no software) website builders that enable you to sell physical …

20 Ways to Boost Your eCommerce Conversion Rates in 2021
eCommerce conversion rates

20 Ways to Boost Your eCommerce Conversion Rates in 2021

If you’re running a digital business, the chances are you’ve thought about, or at the very least have heard about, conversion rates. Conversion rates are one of the key performance indicators (KPIs) used to determine how well an eCommerce business is performing. More specifically, conversion rates are an important metric because they provide insights into …

Zendesk vs Freshdesk: How to Choose? (2021 Guide)
Zendesk vs Freshdesk

Zendesk vs Freshdesk: How to Choose? (2021 Guide)

When it comes to customer service platforms, Zendesk and Freshdesk are some of the most well-known helpdesk solutions on the market. Both have credible reputations for a good reason – their solutions are powerful and offer many benefits for businesses looking to seamlessly run their customer service operation. Both platforms offer a comprehensive suite of …